Outbound & Growth Marketer

About this role

About the Role Yavar.ai is hiring its first full-time marketing hire, an Outbound & Growth Marketer who will own pipeline generation end-to-end. You will be responsible for initiating and influencing high-quality conversations that convert into demos and business opportunities. Key Responsibilities 1. Outbound & Account-Based Marketing (Core Focus) Build and manage targeted account lists (ICP-driven) Execute multi-channel outbound campaigns: Cold email Cold LinkedIn outreach Cold calling Craft high-conversion messaging tailored to specific accounts Run Account-Based Marketing (ABM) campaigns with precision Drive qualified pipeline and demo requests 2. Video & Messaging (High-Leverage Channel) Execute video-first outbound strategies Create: Short-form outreach videos Personalized video messages Founder-led POV content Focus on high-signal content that drives replies, not just views Continuously test and optimize messaging formats 3. Content (Supporting Function, Not Core) Write strategic content aligned with outbound motion Publish: Insight-driven LinkedIn posts Positioning content Narrative-building assets Ensure all content contributes to: Credibility Brand positioning Pipeline generation What We’re Looking For 1. Extreme Ownership and treat pipeline as your responsibility not a shared metric 2. Business Acumen and Strong underst21anding of B2B sales cycles and buyer psychology 3. Communication Excellence and high standards & Taste Why This Role Matters This is a founding marketing hire with direct impact on revenue growth. You will shape how Yavar builds and scales its outbound engine from the ground up. Ideal Candidate Profile Experience in B2B outbound, growth, or demand generation Comfortable with experimentation and fast iteration Ability to operate in early-stage, high-ambiguity environments

Requirements

Must have

• 1–4 years of experience