Performance Marketing Specialist

About this role

Performance Marketing Specialist – Google & Meta Ads Company: Digital Mojo, Banjara Hills, Hyderabad. Results-driven digital marketing agency since 2012, helping brands scale through performance-focused digital strategies, lead generation campaigns, branding, and data-driven marketing solutions. Role: 2+ years of digital marketing agency experience (mandatory). Hands-on experience managing and optimizing Google Ads and Meta Ads campaigns. Strong focus on domestic client campaigns. Analytical, performance-oriented, confident in handling campaigns independently. Full-time, Work From Office, Banjara Hills, Hyderabad. Candidate Profile: - Must have agency experience (domestic clients preferred — not MNC/outsourced accounts) - Do NOT consider candidates from: Regalix, MarketStar, Omnicom, Annalect, or similar MNCs - Age: 25 years and above - Strong English communication skills - Good mental math and sharp performance strategy thinking - Data-driven mindset, fast-paced agency environment Key Responsibilities: - Plan, execute, and optimize Google Ads and Meta Ads campaigns for lead generation and business growth - Manage Search, Display, Performance Max, YouTube, and Meta advertising campaigns - Conduct keyword research, audience targeting, competitor analysis, and campaign planning - Monitor and optimize campaign performance: CPC, CPL, CTR, ROI, ROAS, conversion rates - Manage campaign budgets, bidding strategies, and ad spend efficiently - Analyze campaign data and generate actionable insights - Coordinate with creative and content teams for ad creatives, landing pages - Prepare campaign reports and performance summaries for clients and internal stakeholders - Handle client communication professionally, participate in campaign review calls Required Skills: - 2+ years in a digital marketing agency (domestic client experience preferred) - Strong hands-on experience with Google Ads and Meta Ads - Performance marketing and lead generation campaigns - Knowledge of CPC, CPL, CTR, ROI, ROAS, conversion tracking, and campaign optimization - Experience across multiple industries and budget ranges - Familiarity with Google Analytics, GA4, Google Tag Manager, Meta Ads Manager - Strong analytical and problem-solving skills - Good English communication and client handling - Independent campaign management and reporting - Landing page optimization and campaign funnels Salary: 6–10 LPA Notice Period: Immediate to 15 days

Requirements

Must have

• 2–4 years of experience
• Spoken Language Proficiency-English