Copywriter/Account Planner

About this role

About ZiWorks ZiWorks is a specialist creative and content agency built for Personal Finance and BFSI brands. We work with 11 of India’s top 15 mutual funds, fintech platforms, and consumer brands to help them communicate complex financial ideas with clarity, compliance, and speed. Our work spans NFO launches, fast-to-market market updates, investor education IPs, influencer-led campaigns, AI-powered personalised content, and long-term content properties. We’ve executed 30+ NFO campaigns, delivered AI-driven content, and built platforms that educate investors at scale - across digital, social, video, and on-ground formats. ZiWorks operates at the intersection of personal finance expertise, creative storytelling, and technology. We don’t believe in half measures - we build end-to-end solutions that actually get used, trusted, and remembered. Who We’re Looking For We’re looking for people who want to do meaningful creative work in the finance space — not just follow templates. You’ll fit in at ZiWorks if you: ● Enjoy simplifying complex ideas into clear, engaging content ● Can balance creativity with structure, timelines, and compliance ● Think across formats — reels, lo ● ng-form, carousels, scripts, campaigns ● Are curious about markets, content trends, and new tools (including AI) ● Take ownership of work and care about quality and impact ● Prefer building real output over making theoretical decks If you like working in a fast-moving, high-responsibility environment where your work goes live quickly and reaches real audiences, you’ll feel at home here. V Open Roles 1. Copywriter/Account Planner Experience: 1–3 years Location: Mumbai Role Overview We’re looking for a skilled Copywriter who can turn complex topics into clear, engaging, and relatable content across digital platforms. The role has a strong finance focus, where you’ll simplify markets, mutual funds, and economic news for everyday investors — similar in tone and clarity to creators like FinnovationZ by Prasad. Key Responsibilities ● Write engaging scripts for YouTube videos and short-form reels ● Create LinkedIn posts, carousels, explainers, and newsletters ● Translate financial concepts and data into simple, investor-friendly content ● Research and track key market, mutual fund, and macroeconomic updates ● Collaborate closely with social media, design, and marketing teams ● Support content planning with insights and storytelling angles ● Requirements ● Strong copywriting and storytelling skills (English mandatory; Hindi/Hinglish a plus) ● Basic understanding of markets, SIPs, and mutual funds ● Ability to research topics and simplify complex information ● Comfortable using Excel/Google Sheets for basic data interpretation ● Background in finance, economics, or NISM certification is preferred but not mandatory Role Type: Copywriter | Specialisation: Finance Content ? 2. Brand Strategist (BFSI & Content-Led Marketing) Experience: 2-3 years Location: Mumbai Role Overview We’re looking for a Brand Strategist who can lead idea formation and strategic thinking for BFSI and personal finance brands. This role focuses on shaping what we say, why we say it, and how it comes alive across content, campaigns, and long-term IPs. You’ll work closely with the founder and creative teams to translate complex financial products, market context, and investor behaviour into clear, compelling strategies that work within BFSI realities. Key Responsibilities ● Drive idea formation and strategic direction for content, campaigns, and IPs ● Build content and brand strategies for mutual funds, fintech brands, NFOs, and investor education platforms ● Define messaging frameworks, tonality, and narrative arcs ● Collaborate with copy, design, video, and social teams to bring ideas to life ● Ensure concepts balance creativity, clarity, and compliance ● Support pitches and proposals with strong strategic thinking ● Stay updated on markets, investor behaviour, and content trends What We’re Looking For ● 3–6 years of experience in brand strategy, content strategy, or planning ● Exposure to BFSI, fintech, or regulated categories (preferred) ● Strong ability to simplify complex financial ideas ● Good understanding of digital-first content formats ● Clear communicator who thinks ideas-first, not format-first Why This Role As ZiWorks scales its BFSI content, campaigns, and IPs, this role ensures everything we create has a clear strategic spine, not just good execution. 3. Influencer Marketing Executive Experience: 1–3 years Location: Mumbai Role Overview We’re looking for an Influencer Marketing Executive to manage creator outreach, coordination, and campaign execution across social platforms. This role involves working closely with creators and ensuring smooth delivery of influencer-led campaigns. Key Responsibilities ● Identify and shortlist relevant influencers and creators ● Handle outreach, negotiation, and onboarding ● Create campaign briefs and clearly explain deliverables ● Coordinate timelines, approvals, and posting schedules ● Track campaign performance and prepare reports ● Build and maintain strong creator relationships Requirements ● Understanding of influencer and creator ecosystems ● Strong communication and negotiation skills ● Ability to manage multiple campaigns simultaneously ● Familiarity with Instagram, YouTube, and influencer tools ● Highly organised, detail-oriented, and proactive Influencer Marketing Executive … A 4. Social Media Manager (Finance Focus) Experience: 1–3 years Location: Mumbai Role Overview We’re looking for a Social Media Manager who can manage multiple pages — ZiWorks’ own brand, client handles, and finance creator pages. The role involves planning, executing, and analysing content across Instagram, YouTube, and LinkedIn. Key Responsibilities ● Build and manage monthly content calendars ● Ideate and write basic captions, reel scripts, and content briefs ● Convert long-form videos into reels and short-form content ● Manage posting, comments, DMs, and internal/client approvals ● Track weekly performance metrics and insights ● Coordinate with internal teams, clients, and creators k Requirements ● Strong understanding of finance content trends ● Working knowledge of Instagram, YouTube Studio, and LinkedIn ● Good communication and organisational skills ● Interest in personal finance, markets, and mutual funds > 5. Graphic Designer (Finance & Brand Focus) Experience: 1–3 years Location: Mumbai Role Overview We’re looking for a Graphic Designer who can create clean, high-quality visuals for finance and consumer brands. Someone who understands that good design in BFSI is not about decoration — it’s about clarity, consistency, and credibility. You’ll work on social creatives, campaigns, decks, IPs, and fast-turnaround content, often under tight timelines. Key Responsibilities ● Design static creatives for social media, campaigns, and announcements ● Create decks, one-pagers, brochures, and marketing collaterals ● Adapt creatives across formats and platforms (Instagram, LinkedIn, YouTube, WhatsApp) ● Maintain brand consistency across clients and IPs ● Work closely with content, social, and video teams ● Execute quick-turn designs for market updates, NFOs, and announcements Requirements ● 1–3 years of graphic design experience (agency or brand side) ● Strong skills in Photoshop, Illustrator (After Effects is a plus) ● Good understanding of layout, typography, and colour ● Ability to design within brand and compliance constraints ● Attention to detail and comfort working in fast-paced environments ● Interest in finance, content, or brand storytelling (preferred) 6. Business Development Executive (Creative & BFSI Accounts) Experience: 1–3 years Location: Mumbai Role Overview We’re looking for a Business Development Executive who can help grow ZiWorks’ presence across BFSI, fintech, and consumer brands. This role focuses on lead generation, pitch coordination, client communication, and opportunity tracking — not hard selling. You’ll work closely with the founder and strategy team on proposals, conversations, and relationship-building. Key Responsibilities ● Identify and research potential clients in BFSI, fintech, and allied sectors ● Support outbound and inbound business conversations ● Coordinate pitch decks, proposals, and follow-ups ● Track leads, conversations, and pipeline status ● Assist in client onboarding and handover to delivery teams ● Maintain CRM sheets and reporting Requirements ● 1–3 years of experience in business development, sales support, or client servicing ● Strong communication and presentation skills ● Ability to understand creative, content, and marketing offerings ● Comfortable with Excel/Sheets, presentations, and email communication ● Organised, proactive, and detail-oriented ● Interest in marketing, branding, or the finance ecosystem (preferred) :

Key Responsibilities

• Financial concept simplification
• Client brief strategic interpretation
• Multi-format content approach
• Content trend integration
• Overall content quality
• Campaign Copy Decks
• Social Media Content
• Long-form Articles
• Video Scripts
• AI Content Prompts

Requirements

Must have

• 1–3 years of experience
• Market Research
• Spoken Language Proficiency-English
• Spoken Language Proficiency-Hindi
• Speaking Clearly
• Negotiating
• Typography
• Color Theory