D2C Manager

About this role

D2C Manager Be Wellness Location Experience Employment Type Function Gurgaon (In-office) 2–4 years Full Time E-Commerce D2C About Be Wellness Be Wellness is a premium, science-led wellness and supplements brand building a differentiated approach to everyday health and performance. We are growing across D2C, marketplaces and quick commerce, and are looking for someone who can take ownership of our D2C growth engine and help turn the website into a stronger acquisition, conversion and retention channel. The Role We are looking for a D2C Manager who is equal parts growth marketer, project manager and operator. You will own the day-to-day growth and execution of the D2C business. You will work closely with our performance marketing agency on paid acquisition, but your role goes far beyond ads. You will bring together performance marketing, website, content, creative, affiliates, CRM, WhatsApp, retention and conversion optimisation into one coordinated D2C growth plan. This is a highly execution-oriented role. We are looking for someone who doesn't just make plans or send briefs — you will be expected to chase stakeholders, identify bottlenecks, solve problems and ensure things actually get shipped. What You'll Own 1. D2C Growth & Business Performance • Own the overall D2C revenue and growth agenda. • Track key D2C metrics including revenue, sessions, conversion rate, AOV, CAC, ROAS, new vs. returning customers and repeat purchase. • Build monthly growth plans and identify opportunities to improve acquisition, conversion and retention. • Work with the leadership on D2C targets, budgets and priorities. • Identify what's working, what's not, and translate data into clear actions. 2. Performance Marketing — Agency Management • Work closely with the external performance marketing agency managing Meta, Google and other paid channels. • Own the relationship and ensure the agency is delivering against agreed targets. • Prepare briefs, communicate priorities and coordinate launches. • Review campaign performance and challenge agency recommendations where required. • Ensure campaigns, creatives, landing pages and offers are aligned with the broader D2C strategy. • Coordinate creative requirements between the agency and internal design/content teams. • You don't need to personally run every campaign, but you should understand performance marketing well enough to manage, question and optimise the agency effectively. 3. Website & Conversion Rate Optimisation • Own the D2C website roadmap and prioritise improvements. • Coordinate website changes with developers / Shopify partners / internal teams. • Manage landing pages, product pages, bundles, offers, merchandising and promotional changes. • Identify conversion drop-offs and work on CRO initiatives. • Run and coordinate A/B tests across website experience, messaging, offers and landing pages. • Ensure the website is always updated for campaigns, launches and promotions. 4. Content & Creative • Build and manage the content pipeline required for D2C growth. • Work with content and design teams to develop briefs for ads, landing pages, website content, email and WhatsApp. • Ensure creative requirements are planned in advance rather than handled reactively. • Coordinate product shoots, UGC, influencer content and other content requirements where relevant. • Maintain consistency in Be Wellness's premium, science-led brand positioning. 5. CRM, Retention & WhatsApp • Own the D2C retention calendar in collaboration with the CRM team. • Plan campaigns across WhatsApp, email, SMS and other CRM channels. • Develop and optimise WhatsApp flows, including welcome, abandoned cart, post-purchase, replenishment, cross-sell and win-back journeys. • Identify opportunities to increase repeat purchase and customer lifetime value. • Work with the CRM team / agency to execute and optimise flows and campaigns. • Analyse cohort and repeat-purchase behaviour and turn insights into retention initiatives. 6. Affiliates & Partnerships • Build and manage the D2C affiliate channel. • Identify relevant affiliates, creators, communities and partnership opportunities. • Manage onboarding, commercial discussions, tracking and campaigns. • Develop initiatives to make affiliates a meaningful incremental acquisition channel. • Track affiliate revenue, CAC / commissions and ROI. 7. Campaign & Launch Management • Own the D2C execution calendar across product launches, sales events, seasonal campaigns and brand moments. • Build clear briefs, timelines and owners for every campaign. • Coordinate across performance marketing, creative, content, website, CRM and operations. • Ensure all campaign elements are ready before launch. • Conduct post-campaign analysis and document learnings. What Success Looks Like • D2C revenue grows consistently month-on-month. • Website conversion rate and AOV improve. • Paid acquisition becomes more efficient through better coordination with the agency. • CRM and WhatsApp contribute meaningfully to revenue and repeat purchase. • Affiliate becomes a scalable acquisition channel. • Website and campaign changes get shipped quickly and consistently. • There is a clear D2C calendar with fewer last-minute requests and missed dependencies. • Every major campaign has clear objectives, owners, timelines and post-campaign learnings. • You become the person who knows what needs to happen next across the entire D2C ecosystem. Who We're Looking For • 2–4 years of experience in D2C, e-commerce, growth marketing or digital marketing. • Experience working with a consumer brand, preferably D2C / consumer internet / beauty / wellness / FMCG / fashion or a similar category. • Strong understanding of Shopify and the D2C ecosystem. • Good understanding of Meta and Google advertising, even if you haven't personally managed large budgets. • Experience working with external agencies and multiple internal stakeholders. • Strong understanding of CRM, WhatsApp marketing and retention. • Comfortable working with data and using metrics to make decisions. • Strong project management and execution skills. • Excellent communication and follow-up skills. • Comfortable working in a fast-paced environment where priorities can change quickly. • Strong attention to detail — you should notice when a landing page, campaign, offer, link or tracking setup isn't right. • Highly ownership-oriented: if something needs to get done, you figure out how to get it done. This Role Is NOT For You If... • You only want to manage Meta / Google campaigns. • You need a large team to execute everything for you. • You are primarily a strategy person and don't enjoy execution. • You don't like following up with multiple stakeholders. • You are uncomfortable working with numbers and dashboards. • You wait for someone else to tell you what needs to happen next. Why Join Be Wellness? • This is an opportunity to take ownership of the entire D2C growth engine of a fast-growing premium wellness brand. • You will work directly with senior leadership and have exposure across performance marketing, e-commerce, CRM, creative, content, partnerships and brand. • If you are someone who wants to become a true D2C growth operator, rather than specialise in just one channel, this role will give you that opportunity.

Key Responsibilities

• D2C revenue ownership
• Monthly growth plans
• Website conversion optimization
• Customer retention strategy
• Key D2C metrics tracking

Requirements

Must have

• 2–4 years of experience
• Negotiating