Performance Marketing Lead
About this role
Digital Marketing Lead — Dr. Paws Location: Bangalore (In-Office) About Dr. Paws At Dr. Paws, we’re building India’s most trusted pet healthcare ecosystem. Across India, veterinary care remains fragmented and inconsistent. Pet parents often struggle to find clinics they truly trust, while vets lack the systems and infrastructure needed to deliver modern, seamless care. Over the last few years, we’ve focused on building strong operational foundations — creating clinics that customers genuinely love and businesses that are financially sound. Over the last few years, we’ve also been backed across two funding rounds by leading venture capital firms including Sauce.vc and Chiratae Ventures — giving us the capital and long-term conviction to build a category-defining company in pet healthcare. Today, Dr. Paws operates across three core businesses: Veterinary Hospitals Vet At Home — our technology-enabled home care platform The Better Pet. — our growing pet products brand As we enter the next phase of growth, the opportunity ahead is much bigger. We are now building a high-calibre leadership team that can help scale Dr. Paws into one of India’s defining consumer healthcare brands. Marketing will play a central role in that journey. We’re looking for a Digital Marketing Lead who can help us make the next major leap forward through strong performance marketing, disciplined experimentation, and scalable customer acquisition. This role is ideal for someone who combines analytical rigour with creative instinct, enjoys operating at high ownership, and wants to build alongside ambitious operators. You will be supported by strong in-house creative and technology teams, with the ability to move quickly and execute across channels. Key Responsibilities Own and lead digital marketing strategy and execution across all major channels Manage and optimise campaigns across Meta Ads, Google Ads, and other performance platforms Drive improvements across CAC, CTR, ROAS, conversion rates, and retention metrics Plan and allocate budgets effectively across channels and campaigns Continuously test, analyse, and optimise campaigns using a data-driven approach Collaborate closely with in-house creative and content teams to develop high-performing campaigns Work alongside product and technology teams to improve marketing efficiency and attribution Leverage AI tools and workflows to improve campaign execution, creative testing, reporting, and productivity Work with external agencies and partners where required Build scalable digital growth strategies across Dr. Paws’ multiple business lines What We’re Looking For 6+ years of experience in digital marketing, growth, or performance marketing roles Strong hands-on experience with Meta Ads Manager and Google Ads Proven ability to improve CAC efficiency, conversion rates, and overall campaign performance at scale Strong analytical and problem-solving mindset with comfort working deeply with data Experience allocating and managing significant digital marketing budgets Good creative instinct and understanding of what drives effective performance marketing Familiarity with AI tools and workflows, with a strong bias toward using AI in day-to-day work Experience working at a startup, high-growth consumer brand, or marketing agency preferred High ownership mindset with the ability to move fast and execute independently Strong communication and collaboration skills across teams We’re also open to exceptional younger candidates who demonstrate unusually strong capability, ownership, and learning velocity. And yes — having a genuine soft spot for pets definitely helps.
Requirements
Must have
- 5–9 years of experience